Improved Service Quality For One Of The Top MFS Client Of The Country
One of the largest Mobile Financial Service providers in Bangladesh. It started its journey with demanding services like Cash-In, Cash-Out, Send Money and Mobile Recharge. More popular services like Bills Payment, E-commerce Payment gateway are now available. From the very beginning, it has its own Mobile App for Customers and Partners. It also introduced revolutionary Customer on-boarding feature- DKYC (Digital KYC) blending Bangla OCR, automated Identity verification and localized data that has minimized overall customer acquisition & life cycle time to one/tenth of market practice as well focusing on Paper-less environment.
Selling out DHT product was the key area for our client to ensure more penetration in the market. However, with the initial selling approaches, our client was not getting the desired outcome. Hence, the client had advised all its relevant functions to plan for a higher penetration percentage by increasing sales. As a relevant function of customer service, we have been given the responsibility to increase sales at a significant level.